Stephen Ashton, Ph.D., has been the Director of Audience Research and Development at Thanksgiving Point since 2012, where he has been responsible for leading all the audience research and evaluation efforts for Thanksgiving Point. Stephen’s areas of expertise include audience research, evaluation, measuring impact, instructional design, design thinking, and informal learning. Stephen has a masters and doctorate in instructional psychology and technology from Brigham Young University. In 2015 he was awarded the Rising Professional Award from the Utah Museums Association. He currently serves on the Utah Museums Association Board, Thanksgiving Point Board of Directors, and as a trustee of the Ashton Family Foundation.